How To Create Good Content
Content for SEO can be any of product pages, blog posts, articles, guides, lists, videos, slide shows, infographics, directories and other posts on your site. They are created to attract search engine traffic. If you’ve been randomly producing content without any careful planning, then it’s time that you consider committing to a methodical way of creating content for your site.
Know Your Goals
First of all, you should define what your goals are. What do you expect to get out of your business? You may be selling a product or service and you want to make more sales; or you are running an advertising site, so naturally you want to have traffic to it increased and return readership. What your goals are will dictate the kind of content that you will fill your site with.
If you are looking to make more sales on your products, the main focus should be on informative and attractive product pages that are helpful to the internet surfers. You can also focus next on blog contents that give information about the proper use of your products.
A website that runs as an advertising model should have rich contents like for example entertaining and informative video resources or long form articles. The content should have the stickiness that will make your visitors stay longer on your site, or want to come back to it next time.
If you are looking to make more sales on your products, the main focus should be on informative and attractive product pages that are helpful to the internet surfers. You can also focus next on blog contents that give information about the proper use of your products.
A website that runs as an advertising model should have rich contents like for example entertaining and informative video resources or long form articles. The content should have the stickiness that will make your visitors stay longer on your site, or want to come back to it next time.
Keep Your Audience In Mind
Consider your audience when creating contents for your site. Know who they are through the analytics software and surveys. These can allow you to have a better picture of your clients and site visitors. Develop characters or marketing personas that represent your ideal customers then develop contents that you believe these personals would be interested in. Optimizing your site for mobile usages will also be of great help.
After it has become clear who you should be targeting, you can create now an editorial calendar. This is a schedule that will serve as a reminder when it is time to have a new content published. The editorial calendar will help you observe the schedule regularly, and prevent you from doing last minute search for a topic for your new content.
After it has become clear who you should be targeting, you can create now an editorial calendar. This is a schedule that will serve as a reminder when it is time to have a new content published. The editorial calendar will help you observe the schedule regularly, and prevent you from doing last minute search for a topic for your new content.
Make Assessments and Analyses
Finally, analyze your SEO contents to know which ones are working for your site and which ones are not. You can measure the success of your contents through page views, comments on blog posts, links, social shares on Twitter, Facebook, etc., and the rates of conversion.
The purpose of your analysis is to repeat the strategies if they are successful. For example, if the patterns say that your audience loves to view videos then post more videos on your site. Spend time to improve and update your old SEO content. If an article was optimized for a certain keyword, but a different variation of such keyword generates more traffic, the best thing to do is to go back in and have the new keyword re-optimized. Perhaps putting that particular keyword in the article title will increase the traffic significantly.
The purpose of your analysis is to repeat the strategies if they are successful. For example, if the patterns say that your audience loves to view videos then post more videos on your site. Spend time to improve and update your old SEO content. If an article was optimized for a certain keyword, but a different variation of such keyword generates more traffic, the best thing to do is to go back in and have the new keyword re-optimized. Perhaps putting that particular keyword in the article title will increase the traffic significantly.