Welcome to SEO Advisors
As you may have already known SEO stands for Search Engine Optimization. It is the process of making a website visible to the search engines such as Google, Bing and Yahoo. There are many tips and suggestions about how to make a site SEO friendly, but the following are the most important factors: (1) good content, (2) user experience, and (3) quality links.
Create Good Content
Content and SEO go hand in hand, and it is not a secret to us website owners. Content is the SEO’s heart and soul, and there should be a good relationship between the two. So, your sites content should be written extremely well. When an article or a blog is done correctly, it will more likely attract inbound links. Also, Google uses subtle ways of finding out just how relevant, useful, and informative your piece of writing is.
Write with your targeted audience always in mind. The content should appeal to them, and should answer their questions. Remember, not all your posts should be about the service or product that you are marketing, but should be relative to the industry.
Include keywords; however, they shouldn’t be overdone. Make a research and find out what keywords are mostly used by internet surfers every day. Ensure that they are in description tags, title tags, and meta tags; also used in H1 tags, alt text, file names, and internal page links. Use synonyms instead of using keywords repeatedly. This will make your content more interesting to read, besides showing to Google that it is an authoritative and useful content, rather than a spam.
Write with your targeted audience always in mind. The content should appeal to them, and should answer their questions. Remember, not all your posts should be about the service or product that you are marketing, but should be relative to the industry.
Include keywords; however, they shouldn’t be overdone. Make a research and find out what keywords are mostly used by internet surfers every day. Ensure that they are in description tags, title tags, and meta tags; also used in H1 tags, alt text, file names, and internal page links. Use synonyms instead of using keywords repeatedly. This will make your content more interesting to read, besides showing to Google that it is an authoritative and useful content, rather than a spam.
Make Sure Your User Experience Is Good!
Google cares about all of the SEO techniques and details; and that is not a surprise. But what not all website owners know is that Google also cares about how you give users a good user experience. These are some pieces of advice on how you should do this and get Google’s nod for your site.
1. Your website should load fast.
There’s a tool to see how your site loads. It is called the Site Speed Test Tool, by Google. It shows you how fast your website is loading actually. If it is not fast enough, then you can make Google happy by making all the efforts to optimize your site and offer users a good experience visiting your business on the internet.
2. Use headings in the content.
This is another aspect of user experience that Google really cares about. When you use headings, your post will become more readable. This will also tell users and Google about what you have posted on your site, even if the search engine has a way to know.
3. Never ignore the alt text field.
This advice is for images that you post on your site. You should be able to tell Google what the image is all about; so you need to make a description that is easy for the surfers to understand. It should be like you are explaining something to a person who cannot see – telling him or her exactly what it is.
1. Your website should load fast.
There’s a tool to see how your site loads. It is called the Site Speed Test Tool, by Google. It shows you how fast your website is loading actually. If it is not fast enough, then you can make Google happy by making all the efforts to optimize your site and offer users a good experience visiting your business on the internet.
2. Use headings in the content.
This is another aspect of user experience that Google really cares about. When you use headings, your post will become more readable. This will also tell users and Google about what you have posted on your site, even if the search engine has a way to know.
3. Never ignore the alt text field.
This advice is for images that you post on your site. You should be able to tell Google what the image is all about; so you need to make a description that is easy for the surfers to understand. It should be like you are explaining something to a person who cannot see – telling him or her exactly what it is.
Only Allow Quality Links
Links are very important, as they are used like votes that measure the authority of your website pages. If your site attracts links from other pages, your site can rank well on the search engine results. However, not all links are the same; some are good and the others are bad for your site. Some people believe that you can take in any link for your site. As mentioned already, links do not carry the same weight. The good links should help the users to get interested on the content of your site page. So, how do you get a good link? Simply create a content that other sites find worth linking to.